Luxury car ownership in Nigeria continues to soar in 2025. Despite high import duties, expensive spare parts, and maintenance costs, wealthy individuals, celebrities, business moguls, and elites are still investing in premium vehicles. The prestige, status and driving comfort that come with luxury cars remain major draws.
Here are 10 luxury cars making waves in Nigeria this year:
1. Mercedes-Benz G63 AMG
One of the most iconic status SUVs in Nigeria. The G-Wagon’s boxy design, powerful V8 engine(s), roaring exhaust note, and celebrity appeal make it a top choice. It’s frequently spotted among high-net-worth individuals, entertainers, and public figures.
2. Range Rover / Range Rover Sport
A favorite among corporate executives and luxury SUV buyers, the Range Rover (especially the Sport model) offers a mix of rugged capability and plush interiors. Its off-road capability, prestige badge, and comfort make it a desirable SUV even in big cities like Lagos and Abuja.
3. Lexus RX 350 (including Hybrid Models)
For those wanting luxury without the flash of ultra-expensive marques, the Lexus RX 350 is a strong pick. It offers a comfortable ride, reliability, advanced features, and hybrid options—making it an increasingly popular premium SUV among Nigeria’s new money.
4. Toyota Land Cruiser / Land Cruiser Prado
Long known for its rugged durability, off-road prowess, and ability to handle Nigeria’s rougher roads, the Land Cruiser remains a status symbol. The Prado provides a slightly more affordable and slightly smaller alternative while still maintaining the prestige.
5. Mercedes-Benz Maybach S-Class / S-680
For buyers who prioritize top-end comfort, luxury finishes, and exclusivity, the Maybach models are a go-to. The S-Class Maybach versions (especially special editions) are regularly seen in Lagos among the top echelon of elites.
6. Rolls-Royce Cullinan / Phantom
When only the pinnacle will do, Rolls-Royce remains unmatched. The Cullinan (luxury SUV) and Phantom (grand luxury sedan) are especially prized by those who want custom interiors, prestige, and a legacy of high-end craftsmanship.
7. Bentley Bentayga
Bentley’s luxury SUV gets attention for its combination of performance, comfort, and British craftsmanship. In Nigeria, it’s often imported by collectors or those who want an impressive car that signals wealth in both style and substance.
8. Porsche Panamera
For luxury buyers who also love performance, the Panamera (and its hybrids) offer sleek looks, powerful engines, and sporty handling. It’s less common than SUVs but very desirable among those who want a dynamic driving experience.
9. BMW 7 Series
The BMW flagship sedan continues to be a desirable choice for executives and those needing prestige, comfort, advanced tech, and spacious cabins. It offers a more understated but still luxurious presence.
10. Electric & Hybrid Luxury Cars on the Horizon (E.g. Mercedes-Benz EQS, Porsche Taycan, Rolls-Royce Spectre)
While new, these electric and hybrid luxury models are starting to attract interest among Nigeria’s elite. As charging infrastructure improves (slowly), cars such as the EQS, Taycan, or Spectre are being watched closely as the next big wave in luxury.
