1. Smartphones (Budget to Mid-Range)
Affordable smartphones from brands like Tecno, Infinix, and Xiaomi continue to dominate the market. With over 150 million Nigerians online, digital connectivity fuels demand for mobile devices priced between ₦60,000–₦200,000.
2. Cooking Gas (LPG)
Rising awareness of cleaner energy and government efforts to phase out firewood and kerosene have made cooking gas cylinders and refills one of the fastest-moving household products.
3. Sachet and Packaged Food Items
Products like indomie noodles, Peak milk, Milo, spaghetti, rice, and seasoning cubes remain household staples. Their affordability and availability in small units make them popular across income classes.
4. Power Banks and Solar Kits
Due to persistent power shortages, power banks, inverters, and solar-powered lights or fans are increasingly sought after in homes, offices, and rural areas.
5. Fashion & Wears (Ready-to-Wear & Thrift)
The rise of Instagram vendors and “Okrika” (second-hand) fashion has made affordable clothing, shoes, and accessories some of the top-selling consumer items in 2025, especially among youths.
6. Hair & Beauty Products
From wigs and extensions to edge control gels and natural hair oils, beauty remains a booming business. Nigerian women continue to invest in grooming and cosmetics.
7. Baby Products
Items like diapers, baby formula, wipes, and clothing are in steady demand due to Nigeria’s high birth rate. Brands such as Pampers, Huggies, and SMA dominate the market.
8. Mobile Data & Airtime
With over 220 million telecom subscribers, airtime and mobile data bundles are among the most frequently purchased digital products daily. Fintech apps now offer instant access and rewards.
9. Home Essentials & Beddings
Household products such as bedsheets, curtains, duvets, storage boxes, and plastic chairs remain hot-selling items both online and offline, especially in urban and semi-urban markets.
10. Bottled & Sachet Water
Due to water access issues, pure water and bottled brands like Eva, Nestlé, and Aquafina remain in constant demand across all regions.
